Being an early adopter I felt like the well had run dry on new social networks a long time ago. I’m happy to admit that I’ve been very wrong about that because what really was happening was that I had gotten over them before most of the universe had begun using them en masse.
But every day I see some of the most important people in my life use them and find both entertainment and utility within. These are people that I respect and love and they count them as fundamental parts of not just their day but their experience as human beings.
That’s powerful and it’s awoken a passion within me to see if it’s possible for me to get excited about social networking anew. More specifically, I love the challenge of building something that I could obsessively use day-in and day-out. I also like the challenge of building one differently especially for a different class of user (like developers and engineers).
But I’m not starting from scratch. When I put together the first few social networking apps many years ago I did some pretty in-depth studies of what made social networking services, at the time, so inviting and engaging. I came up with 7 elements of (successful) social networking which are enumerated here:
- User Customization
- Getting / Giving Feedback
- Exchanged and Gifting
- Collecting Things
- Earning Points
If you think upon any of the social networking services that you use today you’ll find that most of them leverage a few of these quite liberally. But, at the same time, not all of them do them with superior results. I think the best ones started simply and then, in wisdom, added features without bloat or excess or through diluting the experience.
Source – Saddington