Qualcomm’s short film, Lifeline, has won the Entertainment Grand Prix at the Spikes Asia 2016 awards held in Singapore. The 30 minute Qualcomm Snapdragon Lifeline film is a product demo disguised as a psychological thriller. Kai, a young Chinese man who is the heir to a pharmaceutical fortune, wakes up in Shanghai one morning to discover that his true love, an American woman named Emma, has vanished without a trace. Confused and distraught Kai fears she has left him until he receives a mysterious package containing Emma’s phone. Over the subsequent 30 minutes Kai must use Emma’s phone (and many of its differentiated features) to figure out what has happened to Emma, who she really is and get to the bottom of both their relationship and her disappearance. Along the way he will be forced to question his beliefs, his family and his love for Emma.
Written by Academy Award winner Armando Bo (Birdman) and starring A – List talent from both the US (Olivia Munn) and China (Wang Leehom and Joan Chen), the film was shot on location in Shanghai and played out in both Mandarin and English. The film was launched online atlifelinefilm.com, on iQiyi in China and on Hulu, YouTube and Facebook in the U.S. The film’s talent, and their massive social followings, were used to drive traffic to the film using a range of trailers, posts, and gifs in both languages. Upon finishing the film, people were invited to watch an accompanying documentary called “Inside Lifeline” featuring talent from the film and product experts, who explained the role technology played in driving the story forward.
Qualcomm Snapdragon Lifeline Credits
The Qualcomm Snapdragon Lifeline campaign was developed at Ogilvy New York by chief creative officer Teddy Lynn, group creative directors Aaron Mosher and David Yankelewitz, creative directors Bastian Baumann and Chris Rowson, senior art directors Andrew Miller and Lauren Van Aswegen, copywriters Peter Nordstrom, Dan Winikur and Tim Stiefler, producers Matt Bonin, Karl Westman, Nicole Severi and Sebastian Aresco, content and social president Mark Himmelsbach, executive group directors Adam Puchalsky and Lee Sheng, account team Brian Lee, Alexandra Andrial, Vanessa Luo, Zora Liao, Faith Stonner and Zoey D, media team Kim Kozma, Sarah Greenfield, Alice Wei, Michael Bruckstein, Mandana Mellano at Neo@Ogilvy Beijing and New York.
Filming was shot by director/screenwriter Armando Bo via Anonymous Content, Los Angeles, and April Harvest Productions, Shanghai, with executive producers Steve Golin and Eric Stern, producer Vincenzo Landay, screenwriters Lucas Bucci and Mariana Levy.
Editor was Paul Martinez at Arcade Edit with executive producer Kristen Thon-Webb.
Post production was done at Timber by creative director Kevin Lao and senior producer Lauren Loftus, and H&O Productions, New York, by Joshua Teicher and Nikki Draak.
Music was by composers Danny Bensi and Saunder Juriaans at Pulse Music.
PR was handled at Ogilvy New York, Di Gennaro New York and Burson Marsteller Beijing.