Nivea’s “Nivea Protects” app, part of an integrated advertising campaign run in Brazil, has won the Mobile Grand Prix and a Gold Media Lion at Cannes International Festival of Creativity. A magazine ad for Nivea Sun Kids included a tear-out bracelet that could be paired with the Nivea Protects app (iTunes and Google Play) and placed on a child’s wrist to prevent the child from becoming lost on the beach, in the park or at a club. Parents or caregivers could identify the child on the app, choose the distance the child could wander on the beach before an alert would sound.
The Nivea Protects campaign was developed at FCB Brasil, São Paulo, by executive creative directors Joanna Monteiro, Max Geraldo, digital creative director Pedro Gravena, creatives Victor Bustani, Raphael Leandro de Oliveira, Andre Bittar, project director Lia D’Amico, art buyers Tina Castro and Daniel Gonçalves, agency producers Viviane Guedes, Ricardo Magozo, creative technologist Márcio Bueno, technology team Gerson Lupatini and Caio Mello, media planners Alexandre Ugadin, Tiago Santos, Sergio Brotto, Rachid Antum, Caio Melo, account team Mauro Silveira, Cristiane Pereira, Tania Muller, Mariana Mozzaquatro, Vitor Borragine, planners Rapha Barreto, Lia Bertoni, working with Nivea marketing team Tatiana Ponce, Patricia Picolo, Beatriz Vale, Lilian Cruz, Ana Borges, Katia Margy and Julia Sabbag.
Digital Production was by Geek Group.
Photography by Lucio Cunha was retouched at Boreal. Graphic work was by Edgardo Pasotti and Diego Bischoff at Companygraf.
Filming was shot by director Rodrigo Fleury via Edit 2, with producers Daniela Andreade and Priscila Prado, animator/compositor Eduardo Brandão, and animator/editor Rodrigo Resende. Sound was produced atSatélite Audio, managed by Fernanda Costa and Marina Castilho.