The charity End Youth Homelessness has launched a campaign on World Homeless Day, Monday October 10, to raise awareness of the dilemma faced by 80,000 young people in the UK who find themselves trapped in dire circumstances both at home or on the streets. The campaign, “Get Them To A Safe Place”, features an online film, targeted wall art and posters. The online film shows an animated figure moving across the spray painted words on buildings, highlighting the precarious position these young people are in. Type-led illustrations have been spray painted on the outside of buildings across the UK, highlighting the division between home and the street. One illustration shows a young person walking a tightrope formed out of words describing their dilemma: “Living at home with addict parents or living on the street with addicts”. These poignant illustrations were photographed and will be run as posters across the UK in London, Manchester, Cardiff, Sheffield.
End Youth Homelessness supports nearly 15,000 young people every year. Research suggests that ten times as many young people in the UK asked for help from local authorities in 2015 because they were homeless or at risk of becoming homeless – and thousands were turned away.
The Get Them to A Safe Place campaign was developed at Leo Burnett London by chief creative officer Chaka Sobhani, creative director Adam Tucker, creative director/art director Ed Tillbrook, creative director/copywriter Richard Ince, graphic designer Marc Donaldson, agency producer Michelle Hickey, account director Sarah Kay and account manager Ali Wilde.
Filming was shot by director FX Goby via Nexus Productions with executive producer Jeremy Smith, producer Fernanda Garcia Lopez and technical director Elliott Kajdan, working with actor Jonathan Burteaux.
Sound was produced at 750mph by Sam Robson.
Music is by Mark Pritchard via Warp Records.