This is a riff on a constant theme of mine, “Nothing happens until somebody feels something.”

In other words, it’s amazing that for something to actually matter to us, a switch inside our head needs to be suddenly activated, instantaneously. And until that moment arrives, you’re wasting your time trying to change behavior.

But it’s too easy to forget this, when you’re sitting in a meeting, looking all sharp and businesslike, trying to sound clever and important.

Then the world seems suddenly a much more mechanical, rational place, where life is just one big  Business Review article.

But that is mistaken.

We live in a world of feelings. We are utterly swimming in them.

If only it wasn’t so easy to be terrified of them…