Now that big data is suddenly the new savior of the world in business circles everywhere, a caveat:

It can be a crutch, just like anything else.

It can be an especially unhelpful crutch, when it starts becoming a substitute for creativity, risk taking and yes, actual thinking.

The good news is, big data might make your job easier. The bad news is, big data isn’t going to make the REALLY hard part of your job any easier.

That credit will go to the people you work with, if you’re lucky enough to have those kind of wonderful folks in your life.

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