Success is supposed to be simple: a clean shirt, a decent golf handicap, and a few martinis at lunch.

Once you know the right people, you’ll be introduced to more of the right people, until you become the right people.

It’s a bit more complicated than that, though. And while reality will sort that out pretty quickly for most people – it doesn’t work that way for companies.

Your company needs more than a clean shirt. Give it the thought it deserves.

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